If you watched MTV’s Run’s House, you should remember the brand’s early beginnings. The brand born into hip hop royalty, as described by Pastrys’ website, was founded in 2007. Back in the year 2016, when Kanye launched the Yeezy’s brand in collaboration with Adidas, people were lined up for hours just to buy it. Created by Vanessa and Angela Simmons, Pastrys carved out a significant place in hip-hop fashion in the 2000s. Many artists, when they represent a brand, inspire fans following them to buying brand products. Followed by Mercedes-Benz, Nike, Comme des Garcons, and Louis Vuitton.īrands have recognized that there is a ‘dual-sided’ nature of Hip-Hops commercial ascension – they’re now flocking towards it. Gucci is the most name-dropped high end brand in the recent decade according to Genius. It soon reached a point where now fashion brand names are being mentioned in almost every song by various artists. Music industries and new artists soon started following the trend Kanye had set, and in time, their fans also started following them. Luxury fashion brands has hit a new era in Hip Hop. Nowadays, baggy clothes have virtually disappeared in the Hip Hop culture. High End Fashion labels in the 90s were Guess Jeans, Versace, Moschino, Tommy Hilfiger and Calvin Klein. However, Tupac was the first rapper to take the dive into the high fashion world. These street-wear brands are a staple for 90s Hip Hop fashion. Ecko was the largest street brand in the world based with graffiti graphics. Mecca was huge presence in the hip hop scene and help pave the way for other 90s brands to come. Cross Colours was launched in 1989 by Carl Jones and TJ Walker with a strong and uplifting message: Clothing Without Prejudice. CFDA-Nominated designer, Maurice Malone is know as the greatest denim designer in fashion. Other notable urban brands like Pelle Pelle, which is widely recognized as one of the first companies to showcase rap artists in their campaign ads. Golden age Hip Hop mix with German athletic-wear created the most known Hip Hop trend of all time.ĩ0s hip hop wouldn’t have been here without these popular Black owned brands like Karl Kani, Phat Farm and FUBU. Run DMC Released in 1986, single “My Adidas”, which associated the German sportswear to Hip Hop Culture. Draping everyone from Big Daddy Kane to LL Cool j and Rakim in unforgettable, one-of-a kind counterfeits of the trendiest high end fashion brands. Being an ambitious risk taker, he used bootleg fabrics to make high-fashion prints.
Dapper Dan is most readily known as the tailor and couturier who gave rap music its signature style.
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